Homes Are Selling Below Asking for the First Time in Six Years
Here’s How to Use It to Your Advantage.
🏡 What’s Happening Nationally
Redfin’s September 2025 report shows a noticeable cooling.
- Homes sold for 1.4 % less than final list price—the biggest September discount since 2019.
- Only 25 % of homes went above asking.
- Average time on market rose to 50 days.
In short, buyers have options, and sellers are having to get realistic.
☀️ The Southern California Angle
Locally, the story’s mixed—but promising.
- Riverside County posted an 11.6 % rise in pending sales.
- Homes in Temecula, Murrieta, and Menifee that are priced right are still drawing multiple offers.
- Coastal markets like Carlsbad and Vista are stabilizing, giving move-up buyers a better shot at upgrading without massive competition.
💸 What It Means for Buyers
More listings = more negotiating power.Buyers today can often ask for:
- Seller credits toward closing costs or rate buydowns
- Repairs and concessions that were unheard of in 2021
- Additional time to close
If you’ve been renting or waiting for rates to drop, this is your moment to act strategically—not emotionally.
🏠 What It Means for Sellers
Pricing smart is everything.A correctly priced home still sells fast; an overpriced one sits. With buyers more selective, presentation, condition, and digital marketing matter more than ever.
At SoCal Realty & Investments, we offer a $10,000 Flat-Fee MLS Listing and advanced marketing campaigns designed to help you stand out—even in a slower market.
📊 The Takeaway
- Mortgage rates dipped to 6.35 %, the lowest in a year.
- Sales volumes ticked up modestly.
- Negotiation is back.
That balance between prices and rates is creating a rare window of opportunity—especially in Southern California’s desirable but evolving markets.
✨ Ready to Take Advantage?
Let’s create your custom buying or selling plan.